A hand pouring a creamy drink from a glass container into a tall glass, with a green plant and a bottle of porters tonic on a red table against a red background.

Concept Development

Launching a successful bar starts with an inspired, well-defined concept. Elixir works to ignite, expand and perfect your vision by shaping every detail with purpose and creativity.

Concept development services include:

  • Ideation & Positioning
    → Defining your bar identity and pinpointing a target audience.

  • Spacial Flow
    → Optimising the venue layout for efficiency, speed and functionality.

  • Market Research
    → Demographic studies, trend analysis and strategic differentiation.

  • Operational Planning
    → Installing logistical systems to streamline functions.

  • Launch & Growth Strategy

    → Setting short and long-term business goals.

  • Staff Training
    → Customised program manuals to refine service and skills.

A bottle of Bombay Sapphire gin, a glass with a red drink and ice, and four small photos scattered on a white surface with a yellow border.

Menu Design

A bar’s menu is its heartbeat—and when it’s designed right, it does more than showcase drinks. It tells a story, guides guest decisions, increases average takings and reduces pressure on the staff.

Menu design services include:

  • Optimisation
    → For existing venues wishing to improve sales and reduce costs.

  • Creation
    → Full development from blank slate to launch ready.

  • Refresh
    → A quarterly update with seasonal ingredients, trends and adjusted pricing.

  • Overhaul
    → A revamp that includes design, copywriting and cost engineering.

A wooden hand sculpture mounted on a brown wood-paneled wall, a tilted martini glass with black specks on a wooden shelf, and a small picture of liquor bottles leaning against a pink wall.

Branding & Marketing

In a competitive hospitality scene, standing out is more than just singular components - it's about creating a synergic experience built to leave a memorable impression.

Branding & Marketing services include:

  • Identity Creation
    → Defining tone, visual mood and personality.

  • Brand Construction
    → Determining venue name, values and mission statement.

  • Event Planning

    → Developing a calendar for launches and promotions.

  • Social Media Strategy

    → Advising on photo and video content across all platforms.

  • Collaborations & Public Relations
    → Arranging influencer collaborations and press.

  • Digital Presence Maximisation

    → Reservation platform and SEO search tools integration.